ChienChic brand
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The story behind ChienChic is an odd one: Doggy boutiques and dog-friendly patios were just beginning to come into vogue. A friend showed me a simple glass necklace she had purchased for her pug for over $100. I needed money to keep Noesis going, and I thought I could generate some faster sales with a line of dog necklaces. I was wrong.
I did manage to get the line into a boutique in Dallas's West Village, which was fun, and my friend with the $100 pug necklace carried the line in her shop as well. I also managed to get a few custom orders. |
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Logo design
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The concept of the product was that each piece was made using unique combinations of materials, with many featuring vintage lucite from the 1960s. I designed the logo to reflect the design esthetic of that era, while bringing it into the present through use of an extended sans-serif typeface and a tagline with a contemporary tone.
Original logo
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Alternate logo version
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Collateral design
Product tag design
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Business card
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Retail promotional sample kit
I sent out about 12-15 of these kits, targeting high-profile dog boutiques in different cities around the U.S., in an effort to promote the line and get the product into additional shops. The kit featured a personalized letter, business card, booklet with photos and information about the line, and a tagged sample, ready for resale.
Click each image to enlarge.
Click each image to enlarge.
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For the kit mailing to Fetch in New York, I wrote the cover letter to the owner's dog, Ali. The store's website featured a blog written in Ali's voice, so I thought it would be fun to address the letter directly to him. It makes reference to several personal quirks mentioned in the blog (Ali's love of ice cream, and the fact that most people tell him they think he looks like a rug).
Click the thumbnail image to enlarge. |
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Website design
I built the ChienChic website using Adobe Dreamweaver, with graphics created using Adobe InDesign and Photoshop.
Below is a screen shot of the website's home page. Clicking any of the "collection" icons would take you to that collection.
Click image to enlarge to full size.
Below is a screen shot of the website's home page. Clicking any of the "collection" icons would take you to that collection.
Click image to enlarge to full size.
If you clicked "The Retro Collection," you'd be taken to the Retro Collection's home page. Click image to enlarge to full size.
As you scrolled over a design, the name of the design would appear. Each thumbnail linked to a page with the full photo and description.
Each piece had a playful name, which was featured at the top of the design's page. An accompanying description explained what components the piece featured. There was no pricing information, as the site was strictly for retailers.
Click image to enlarge to full size.
Each piece had a playful name, which was featured at the top of the design's page. An accompanying description explained what components the piece featured. There was no pricing information, as the site was strictly for retailers.
Click image to enlarge to full size.
A few more examples of individual pages. Click image to enlarge to full size.
All site contents, including ChienChic and Noesis names, logos, and product and site design, © Lawri Williamson. All rights reserved.