Noesis was a jewelry brand I created in 2004. When I decided to go into business, I started working on the brand first. I chose the name, secured the web address, and designed the logo. Once I had completed a broad enough portfolio of pieces, I began photographing the pieces, and then building the website. On this page, you'll see both the original home page from when the site launched, as well as the eventual redesigns and accompanying collateral.

The brand initially represented three accessories collections. Pieces in the Deco Collection used vintage Art Deco-era components and new components to create a modern interpretation of the Art Deco style. The Classic Collection featured components from the 1950s and 1960s, including vintage rhinestone brooch centerpieces, vintage rhinestone earrings turned into necklace clasps, ornate vintage clasps, vintage beads, and contemporary faux pearls strung on knotted silk thread. Pieces in the Mod Collection featured bold, retro color combinations and were made from period components.

The original home page (click to enlarge intro copy):

Bridal business began to grow. At the same time, the Mod line wasn't attracting the same level of interest as the Classic and Deco lines. At that point, Noesis became two brands: Noesis and Noesis Bridal. The site home page design changed with it:

Ultimately, I wound up focusing on bridal, as that's where my business came from. This was the final iteration of the site's
​home page:

Creating the brand also meant creating all of its accompanying collateral. Business cards, product tags, product and shipping labels, wholesale invoices, price lists, etc.--I designed everything. Business cards, earring cards and product tags were cut individually by hand. The product tags were tied onto a necklace, bracelet, or hair accessory using ivory (for custom-designed items) or blue (for vintage items) 1/4" organza ribbon. The same ribbon was used to tie across product boxes, which also featured a clear oval label.

Retail tag

Packaging label

I made my cards by hand. The front was printed on white translucent vellum, and the backing was Curious Iridescents  (now Curious Metallics) Cryogen White card stock (see sample image below). I spray-mounted the two together and cut out the cards individually.

The Cryogen White card stock is also what I used for my product tags. My wholesale agreements and invoices, consignment agreements, and customer receipts were all printed on Cryogen White 80 lb. text.

Business card design

Invoice design

You can see some examples of Noesis jewelry & accessories here. 

A few examples of some of my marketing efforts for Noesis: Postcard to bridal-shop owners; postcard to brides; discount offer email to former customers; promotional email; referral email to bridal consultants