Rewards/incentives lead-gen eBook
This piece of content was written to supply the marketing funnel with fresh leads. It was designed to function as a primer
for people who may have just taken on the management of an incentive program, or who purchase rewards for the fulfillment of an incentive program. It is also aimed at those who have been managing a program or buying rewards for a long time, and may not be aware of some of the newer options. Landing page stats appear below (see "Rewards Primer").
for people who may have just taken on the management of an incentive program, or who purchase rewards for the fulfillment of an incentive program. It is also aimed at those who have been managing a program or buying rewards for a long time, and may not be aware of some of the newer options. Landing page stats appear below (see "Rewards Primer").
Week 1 performance stats:
Week 3 performance stats:
Byline for Parago’s CMO on showrooming
This one-page byline was picked up by Chain Store Age. Click to enlarge.
Byline for EVP of Channel Sales, Parago, Inc.
This one-page executive byline on top channel behaviors to incent in 2014 was picked up by Channel Marketer Report. Click to enlarge.
White Paper for Global Director of Marketing
3-page white paper; click each page to enlarge:
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Press release & byline for EVP of Channel Sales
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