Blog post: Meeting HIPAA regulationsHawk Incentives went to great effort to meet the privacy standards for compliance with HIPAA regulations in order to secure a new account. In this blog post, I highlighted that area of expertise to position the company as a valuable resource for HR departments tasked with implementing employee wellness programs. Click thumbnail to open full post in a new window.
|
|
Employee engagement guest blog post for Poppulo
In 2018, I was invited to write a blog post on employee engagement for the internal communications SaaS company Poppulo. Click the following image to open the full post:
Blog post: Thought leadership
Software company AppointmentPlus was renewing its website security certificates, which would bring the company in compliance with TLS 1.2. In advance of the rollout, we published a blog post aimed at educating prospects about the global shift to this new security protocol. One of many blog posts I wrote for the company, but the only one directly attributed to me. Click thumbnail to enlarge post.
|
KudosAbove, an internal company email sharing positive feedback we received on my post from a prospective client. Click to enlarge.
|
Note: The above blog post was later converted to a SlideShare presentation (uploading those to LinkedIn was popular at the time). You can see a video of the quirky SlideShare deck on my Presentations page.
Blog posts: Lead-gen, thought leadership & SEO
A few posts written for Hawk Incentives to target B-to-B prospects, one geared toward the home building and interior design industry, one aimed at pet pharma manufacturers, and one targeting auto-aftermarket retailers. The ask was to write a post targeting marketing professionals within each industry that would communicate to them the value of using rebates as a promotional strategy, while working in some references to Hawk's recent proprietary research data. Of primary importance was referencing keywords and key phrases that would attract the right search traffic. Writing the posts demanded some industry research as well.
Click each post intro to open the full post.
Click each post intro to open the full post.
|
|
|
Six-part blog series on customer self-service: Lead-gen, thought leadership & SEO
This series of posts for AppointmentPlus promoted the growing trend in customer self-service technology. AppointmentPlus software had never been promoted as a self-service solution, but it made sense to me to try it, as the software meets all the criteria. In addition, I had begun to disqualify certain service providers based on their lack of self-service options. I knew that if I was using this as a criteria for patronizing a business, others had hit upon the same strategy long before I did.
Click each intro to open a new page and enlarge the post to full size.
Click each intro to open a new page and enlarge the post to full size.
|
|
|
|
|
|
Blog post: Lead-gen campaign
Blog posts featuring video snippets
Following Hawk's second-annual Client Council event, I was asked to review video of all the presentations and find snippets that could be featured in groups under a common theme on the company's blog. Here are a couple of those pages. I did six in all, each with an average of 4-5 video snippets. Creating each post involved a lot of viewing and reviewing video to find the perfect segments.
Click each image to enlarge and read the full post.
Click each image to enlarge and read the full post.
The videos are unfortunately no longer posted on the Blackhawk website
|
|
Blog post for Parago CMO: Thought leadership
Why instant rebates make more sense for retailers—fiscally and strategically—than coupons. Click to enlarge.
