Videoloco direct-response strategy
Videoloco, a small video marketing agency located in Chandler, AZ, wanted to promote its services to fellow Chandler Chamber of Commerce members. I was initially approached to write an email offering a free digital footprint analysis (below), which I turned into an email and landing page after I started working on it. My notes at the end of the file explain my thinking: Use the response mechanism to gather additional client data, and then use the "thank you" page to further promote the company's services, or invite further prospect interaction. There was more potential here than the client originally realized, and I wanted to be sure they could make the most of the opportunity.
Below the email is the rough flow chart I pulled together to provide the team at Videoloco with an overview of the campaign as I was visualizing it. I'm not a regular user of flow charts, so my shapes may be off. I wasn't aiming for flow-chart perfection, but to communicate the idea simply.
Below the email is the rough flow chart I pulled together to provide the team at Videoloco with an overview of the campaign as I was visualizing it. I'm not a regular user of flow charts, so my shapes may be off. I wasn't aiming for flow-chart perfection, but to communicate the idea simply.
Princess Cruises card carrier
Created for a pitch (gift card fulfillment) to Princess Cruises. In researching their brand, I found a press release announcing that the company was about to launch a new campaign that would refocus the cruise market on younger travelers looking to create memorable experiences through travel. I used their new tagline and positioning to write the spec pieces for the presentation.
Behalf loan offer email
This email was sent to customers of 1-800Accountant who were pre-approved for a line of credit.
Essilor contact lens rebate email
One in a series of emails sent to customers participating in Essilor's rebate program. This particular email went to customers whose submissions were missing a component. As with any direct marketing piece, a communication like this requires knowledge of the customer data available to the client so that it can be worked into the piece as appropriate.
