Boostapal logo, color palette, menu bar, type, layout, copy
Boostapal.com is an affiliate marketing site geared toward middle-school to college-aged kids. As with any affiliate marketing site, Boostapal is an intermediary between shoppers and online stores. When you go to the Boostapal mall, you'll find a huge list of links to online retailers. The difference here is that instead of keeping the affiliate marketing fee that the site would normally earn by directing traffic to a participating retailer, Boostapal puts the fee into an account under the child's name. The goal is for kids to get their parents, grandparents, and all their friends shopping through the Boostapal mall so that they are all contributing to that account. There is no change to any retail prices with affiliate marketing, hence there is no charge whatsoever for using Boostapal.
The home page shown here was the initial introduction of the Boostapal concept to kids. I designed the menu bar to look like a chalkboard, and used the same handwriting-style font for the headline and subheads on the page.
There was a similar home page geared toward the parents; various types of marketing campaigns were designed to drive the right traffic to the right sign-in page. But as a failsafe, I added the last line of copy here (with link) to redirect any wayward parents to the page that would explain Boostapal to them.
The home page shown here was the initial introduction of the Boostapal concept to kids. I designed the menu bar to look like a chalkboard, and used the same handwriting-style font for the headline and subheads on the page.
There was a similar home page geared toward the parents; various types of marketing campaigns were designed to drive the right traffic to the right sign-in page. But as a failsafe, I added the last line of copy here (with link) to redirect any wayward parents to the page that would explain Boostapal to them.
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